Tips For Using Instagram For Financial Services Marketing
Instagram is one of the most popular social media platform that has become increasingly important in recent years as social media as a marketing channel. Instagram allows marketers to highlight company culture and personality, which can help engage with customers and build brand loyalty. Financial service companies have been quite slow to adopt Instagram, but there are many opportunities for them to connect with customers and prospects. This article outlines how financial services companies can take advantage of Instagram for marketing and how to do it effectively.
Storytelling
One of the best ways to use Instagram is to showcase interesting and engaging videos. Videos are a more personal way to connect with customers, as they can show what the company is all about. The stories page on Instagram is a good place to start, as it allows financial services companies to show their brand more as well as interact with customers. They can use the stories page for business updates, sales and service information, personal life updates and other content that is relevant to their brand. Goread.io website is secure, ensuring that your personal and payment information is protected.
Use photos
Photos are another way to connect with customers on Instagram. Customers like images, so they can see what the company is all about. As such, financial services companies should feature images of staff members and customers in their posts when possible. They should also use photos that are relevant to the company, such as images of how the company can help people.
Use hashtags to promote posts
Social media is all about connecting with customers, so it makes sense that financial services companies should use hashtags when sharing content on Instagram. Although hashtags are not required, they are a way to connect with customers and increase engagement. By using relevant hashtags, financial services companies will get more engagement and increase their visibility on Instagram.
Use Instagram stories
Instagram stories is another way for financial services companies to reach customers and increase engagement. Instagram stories are short videos that are taken by the company, which can be used to show personality and engage with customers. The stories can show what the company does from different perspectives and give customers a chance to interact with them on a more personal level.
Mix up content
Be sure to mix between different types of updates, as it will help keep customers engaged with the company. Posting updates about the company is important, but so too are things like events and updates for customers. People love photos and videos, so be sure to use those when possible. Overall, Instagram is a fun way for financial services companies to engage with their customers and reach out to new ones. It can be a great tool for marketing, especially if they want to connect with a younger generation of consumers.
